For Seluri Cosmectics, a new beauty and skincare brand entering the market, I had the opportunity to lead the Creative Direction and Art Direction, helping shape the brand’s visual identity from the ground up. It was a unique and meaningful process of aligning the artistic vision with the branding foundations the team had already established, while also bringing new layers of personality and storytelling to the imagery.
 

Being part of the brand’s construction from its very first steps made this project especially rewarding. Beyond creating visuals, the process involved building an identity that could communicate Seluri’s values and essence with consistency, elegance, and innovation. This collaboration allowed me to merge strategic thinking with creativity, and it was truly exciting to contribute to the launch of a brand with such potential.