I was invited by Camys Brand to help restructure their visual communication, bringing a more refined and aligned approach to the brand’s positioning. For the The Tailor’s Touch campaign, I developed a creative direction that balances sophistication and modernity, exploring a clean and timeless aesthetic with a fashion-forward touch.

The choice of lighting, composition, and color palette was carefully designed to highlight the quality of the materials and the excellence of the garment construction, reinforcing the brand’s identity while maintaining a strong commercial appeal.