This Father's day campaign, developed in collaboration with iLove Connecting agency, was designed to explore the meaning of legacy through individuals who embody this concept in their own journeys. To bring this vision to life, we featured renowned Brazilian swimmer Xuxa and his daughter Isa Scherer, highlighting the passing of values and achievements across generations.
 

The artistic direction was crafted to evoke lightness and connection, capturing genuine moments that reflect the deep bond between the characters. The visual aesthetic balances a commercial appeal with a poetic approach, creating images that are both sophisticated and emotionally engaging. The chosen preset enhances this duality, ensuring an elegant yet accessible result.

This campaign authentically connects with the word legacy, a theme that resonates deeply with Frattina’s own heritage— a jewelry brand that has been building its legacy of sophistication and excellence for 80 years.