For this global campaign for Dove Face Care, I was responsible for the creative direction and art direction. The challenge was to maintain Dove’s signature soft and approachable tone while incorporating a refined clinical white aesthetic—something clean, sophisticated, and modern.
 

Inspired by the organic shapes of the Dove logo, a symbol of purity and care, I translated its essence into the set design, crafting elegant and fluid scene elements that seamlessly blend clinical precision with warmth. The result is a visual narrative that feels both scientific and inviting, staying true to Dove’s identity while elevating its face care line with a fresh and contemporary approach.